• Categories:Press Releases & Features
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• Time of issue:2022-03-31
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(Summary description)Recently, Zoomlion Speedster series of rice harvesters passed the test of NRFMTTI, National Agricultural Machinery Appraisal Center of India, and successfully obtained the commercial certificate, which was then included in the subsidy catalogue of the Indian government. Zoomlion is the first enterprise in China to obtain this certification with its own brand, which indicates that Zoomlion’s agricultural machinery products in overseas markets, especially the localization operation of countries along the “the Belt and Road”, has achieved a major breakthrough again.



△Zoomlion rice combine harvesters have obtained certification of Indian subsidy

It is reported that Zoomlion FH88 and FH100 Speedster rice harvesters tailored according to local agronomic characteristics and customer needs in India, which were officially introduced to the Indian market in 2020. They are widely recognized by Indian customers for being better to pass the mud field, their fast operation speed, and clean cleaning and threshing. In order to better serve Indian customers, Zoomlion abandoned the traditional international trade model, boldly promoted the localization development strategy, quickly established a local agricultural machinery team, and established an operation center integrating sales, training, service, parts storage, finance and other functions. Zoomlion has achieved full coverage of its marketing and service network in the main rice producing areas of India in just two years, and its market share has entered the first camp of the Indian industry.



△ Zoomlion AG marketing service team in India

The relevant person in charge of Overseas Business Unit of Zoomlion AG said that India is one of the markets with the largest demand for agricultural machinery products in the world. And this time, the company obtained the certification of the Indian government subsidy catalogue, which created favorable conditions for accelerating the in-depth development of the Indian market and improving business efficiency. Next, Zoomlion will continue to implement the national “the Belt and Road” initiative and the “going out” strategy of agriculture, further promote product localization and operation localization, introduce more advanced and applicable agricultural machinery products, and deeply integrate with local agricultural development so as to achieve win-win cooperation.



△Zoomlion rice combine harvesters are very popular in India