ZOOMLION Agriculture Machinery Achieves "Successful Start" in African Market Expansion

Categories： News

Categories： Press Releases & Features

Published：2025-02-21

Recently, ZOOMLION Agriculture Machinery held its first 2025 African channel investment promotion conference in Abuja, the capital of Nigeria. Government officials such as Aroboinosen, the Deputy Director - General of the Nigerian Ministry of Agriculture, and Galadima, the former counselor to the Governor of Kano State, attended the event.

Recently, ZOOMLION Agriculture Machinery held its first 2025 African channel investment promotion conference in Abuja, the capital of Nigeria.  Government officials such as Aroboinosen, the Deputy Director - General of the Nigerian Ministry of Agriculture, and Galadima, the former counselor to the Governor of Kano State, attended the

△ the Scene of the Investment Promotion Conference

As the first investment promotion conference of Zoomlion Agriculture Machinery in Africa this year, the venue was packed with attendees. Many local “powerful” distributors came here attracted by its reputation.Through sessions like the presentations on cooperation models, communication of business policies, demonstrations of localization capabilities, and field displays of agricultural machinery, the company showcased its comprehensive strengths in agricultural machinery equipment manufacturing, R&D, sales, and services to guests. Many distributors signed cooperation agreements on-site.  

△ ZOOMLION Agriculture Machinery Products Win Praise from Attendees  

Issa , a local distributor, expressed after signing: "ZOOMLION Agriculture Machinery is a senior agricultural machinery manufacturer from China, and its performance and reputation in Africa over the years are obvious to all. Its diverse product line can meet the needs of agricultural production in different regions and scales in Africa. Moreover, it provides systematic and localized support to distributors. Both hard and soft strengths satisfy me greatly. I believe this cooperation will surely achieve mutual benefit and win - win results."

△ RK Series Tractors Demonstrate Capabilities On-Site  

In recent years, agricultural cooperation between China and African Countries has flourished, showcasing immense potential and vitality. As one of the earliest Chinese enterprises  to enter Africa market in the industry , ZOOMLION Agriculture Machinery has consistently adhered to its overseas strategy of "end-to-end, digitalization, and localization," and has established several agricultural machinery business service platforms across Africa, providing sales, service, technology, financing, and talent cultivation and other supports to clients in Nigeria, Ethiopia, Tunisia, Egypt, Algeria, Madagascar, and other African countries.

The person in charge of Zoomlion Agriculture Machinery's African regional market said: "As one of the Chinese agricultural machinery exporters deeply rooted in Africa, we will further improve the sales network system, create a three - dimensional localization operation pattern, and continuously export advanced and applicable technologies, equipment, and solutions to the local area. At the same time, based on the concept of mutual benefit and win - win results, we will seek more like - minded partners to create greater value for the improvement of agricultural mechanization levels in Africa."