Zoomlion Shines at CAETE, High-end Customized Products Favored by African Customers

On September 26, the second China-Africa Economic and Trade Expo (CAETE), which attracted much attention, kicked off in Changsha. At booth D2 of the outdoor exhibition area of Changsha International Convention & Exhibition Center, Zoomlion, leader in equipment manufacturing, shone with its eight high-end intelligent products meeting the demands of the African market, of which the rough-terrain wheeled crane received orders worth of RMB 30 million, creating a record for the maximum amount of single product of heeled cranes exported from China to Africa in recent years. At the Changsha International Convention & Exhibition Center, Guo Xuehong, Vice President of Zoomlion, attended the China-Africa Industrial Park Promotion Conference and shared the company's cooperation and achievements in Africa with the participants, which attracted wide attention.

▲ Zoomlion Exhibition Area at CAETE

Green Miracle Corps Show Strength with Both Construction Machinery and Agricultural Machinery

While you are entering the Changsha International Convention & Exhibition Center from the north entrance hall, the first scene that catches your eyes is the beautiful scenery composed of 8 intelligent high-end products of Zoomlion. The “Green Miracle Corps” participating in this expo includes both construction machinery and agricultural machinery of Zoomlion, which are all high-end products developed and designed by Zoomlion in accordance with local environment, climate and other conditions and are favored by African customers.

▲ Customers visit and inquire about Zoomlion products

The construction machinery and equipment products of Zoomlion, such as concrete pump trucks, rough-terrain wheeled cranes, excavators, rough-terrain scissors-type aerial work platforms and diesel crank-arm type aerial work platforms, which were unveiled at the expo, are “tailor-made” for the complicated working conditions in Africa. ZRT400V432, a rough-terrain wheeled crane, for instance, features super-strong outriggers, superior loading operation ability, the maximum gradeability of 55%, and the comprehensive lifting performance ahead of products of its kind in the industry. Therefore, it is suitable for complicated operation conditions in Africa, and has such characteristics as wide equipment operation area and convenient transition.

▲ Zoomlion ZRT400V432 rough-terrain wheeled crane

In addition, the agricultural machinery and equipment products of Zoomlion were also eye-catching. Three agricultural products, PL60 crawler rice combine harvester, RX904 wheeled tractor and 2ZPY-13A rice seedling thrower, are tailor made according to the agronomy and working environments of the African market and have been “star” products widely praised in Africa.

▲Zoomlion’s agricultural products at the expo

It is learned that during the exhibition, Zoomlion's rough-terrain wheeled cranes received orders worth of RMB 30 million, setting a record for the highest amount of wheeled cranes exported from China to Africa in recent years. “Rough-terrain wheeled cranes are among Zoomlion's best-selling star products overseas, with customers from the Middle East, Southeast Asia, South America, Europe and other places. The buyer who signed contracts at the expo is a customer in southern Africa, who directly signed an order of about RMB 30 million with Zoomlion, including 40T and 110T products.” Luo Qi, manager of Zoomlion Construction Cranes in Africa”, introduced Luo Qi, manager of Zoomlion Construction Cranes in Africa. It is introduced that these products will be used for the construction of photovoltaic projects to help the development of the energy industry in Africa.

Over 9,000 Units Spread All over Africa, Creating A Model of China-Africa Cooperation

“Negotiation” is one of the new sections of this Expo, with 23 events held. The China-Africa Industrial Park Promotion Conference held at Changsha International Conference Center on the morning of September 27 was one of the most important events. Guo Xuehong, Vice President of Zoomlion, shared the investment layout, cooperation and achievements of Zoomlion in Africa with the participants.

“So far, Zoomlion has established a network of more than 30 agents covering 15 countries in Africa. Our construction machinery and equipment products have fully entered the African market, with more than 6,000 products of various types in Africa. Nearly 3,000 agricultural machinery products have been sold in Africa. Zoomlion has become one of China’s top three exporters of construction machinery and agricultural machinery to Africa. "

▲ Zoomlion Construction Machinery Helps the Kipeto Wind Power Project in Kenya

▲ Zoomlion Agricultural Machinery Helps Uganda's Agricultural Development.

It is reported that Zoomlion has entered the African continent since 2007, becoming one of the earliest Chinese equipment manufacturers to enter Africa. After 15 years' deep cultivation, Zoomlion has built a mature sales network system and a three-dimensional localized operation pattern in the African market, carried out abundant employment and personnel trainings, and participated in the construction of important projects of infrastructure and people's livelihood.

In the past 15 years, Zoomlion has continuously devoted itself to the construction of projects of urbanization and people's livelihood in Africa, providing strong support for the rapid development of local economy, including the new terminal building of Houari Boumediene Airport, venues of the World Cup South Africa, the Mombasa–Nairobi Standard Gauge Railway in Kenya, an Airport of Zambia and the headquarters building of the Commercial Bank of Ethiopia, making important contributions to the improvement of local infrastructure.

The China-Africa Economic and Trade Expo is an important measure for the implementation of the “Eight Actions” of China-Africa cooperation. As a leading example of China-Africa cooperation in the equipment manufacturing industry, Zoomlion will continue to support Africa's industrialization, agricultural modernization and rapid economic development by relying on the China-Africa cooperation platform and providing high-quality products, equipment and professional and efficient services, so as to add luster to the China-Africa cooperation.